Philips Shakes it Up with New Ad

August 25th, 2006 at 7:58 pm by Mark
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     Philips Consumer Electronics has a bit of a “stodgy” reputation in the United States.  The miniscule number of ads that Philips has done over the years hasn’t made any iota of difference to anyone.  They’ve had a tendency to leave advertising of their consumer products up to retail merchants, who usually announce the products at a substantial discount or clearance.

     This time, it looks like they got it right.  This is a brilliant ad.

     Unfortunately, it comes without Media fanfare.  Without advertising to actually draw people to the site.

     Maybe one day they’ll get it.


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One Response to “Philips Shakes it Up with New Ad”

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