Social Rankings vs. Search Engine Optimization

May 9th, 2007 at 12:57 pm by Mark
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     There’s no doubt about it … everybody’s website needs a good search engine ranking, especially if you’re trying to run a web-based business.  But when you’re running a blog, full of personal thoughts and random ideas, it can be a daunting task to figure out what niche your blog fits into.
     Hell, take us, for example … We’ve got tech articles.  We have “what’s going on in my life” articles.  We have political and current events articles.  And, past that, we have a lot of things with varying degrees of humor (I say varying degress because regardless of how funny the eight of us might find it, many people will have absolutely no clue what the Hell we’re on about).

     My favorites are the “What the hell?” articles.  The screwingwithgoogleon-aregularbasis (and especially Joseph Ferrante) articles, we’ve had some pretty decent results… especially since we’re traveled enough to get same-day-indexing.  😉
     These things work, ladies and gentlemen, and don’t let any wannabe SEO firm tell you otherwise.

     However … When you’re out of a specific niche, social rankings come heavily into play.

     Mybloglog has been given us a ton of traffic, for instance.  I was introduced to BlogCatalog last night, and that’s pretty cool.  Fuelmyblog has been freaking tremendous.  Linking to your site from a MySpace blog also helps.  And if you’ve got a lot of bloggers in your community (like we do here in Knoxville), reciprocating links with your neighbors is a Hell of a good way to bolster some new visitors.
     Digg, Tehcnorati, del.icio.us and such are useful, but unless you’re getting the traffic in there to start adding to those sites, they’re not gonna help all that much.  But what you can do is join any number of social organizations, such as Dosh Dosh’s Technorati Favorites Exchange, where you’ll actaully stand a chance of improving your Technorati rank — which definitely improves your readership and your ability to sell advertising.

     Actually, Dosh Dosh’s article made me take pause.  I’ve been pretty good about adding local blogs to my Favorites sections of those types of social networking sites.  As long as there’s some reciprocity, it can really help increase the rank of all of the sites involved.
     Now, if only us locals could organize and effort to reciprocate links, then, uh… Like I said, it only stands to help us all.  😉  [ *makes mental note to get Instapundit onboard … heh* ]


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2 Responses to “Social Rankings vs. Search Engine Optimization”

  1. Moua Says:

    Thanks, you have faved my blog on Technorati.
    Moua,

  2. Diva Says:

    Hello?!?! I am here with my sarcasm and generally poor outlook on life, but as admitted to up front, I’m completely oblivious to any kind of linking, coding, and any other kind of ING that you can think of… You’ll have to give me a lesson in how to do all this good stuff.

    Truly. I don’t mean to be a techo-dork, it just happens to be that way.

    xoxo-Diva