Marketing: Reaching People … Using People

May 16th, 2013 at 1:08 pm by Zacque
Tags: , ,

Marketing is all about getting butts in seats to listen to the message, but this racist Subway ad goes way too far.

Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors. If you’re not doing that, then you’re not marketing. The key is finding the right marketing method and messaging to educate and influence your consumers at the right time and place and you can find a digital design company of any of the logo design companies listed on DesignRush to handle marketing and the guidance of it.

Image result for marketing

On the first day in many Marketing 101 courses,professors often define marketing as, “all the processes involved in getting a product or service from the manufacturer or seller to the ultimate consumer.” It includes creating the product or service concept, identifying who is likely to purchase it, promoting it and moving it through the proper selling channels.

The three main purposes of marketing are:

  1. Capture the attention of a target market.
  2. Facilitate the prospect’s purchasing decision.
  3. Provide the customer with a specific, low-risk and easy-to-take action.

With these purposes in mind, coupons, sales and even merchandising, or how products are displayed, are part of the marketing process. Since marketing is the cornerstone of every business, the overall objective is to sell more products or services.

The components of marketing can be identified using what is called The Four P’s model: product, price, promotion, and place. Companies have many procedures they must undertake to ensure their products or services are ready for selling.

The first stage is called the “ideation stage,” where the idea for the product or service is conceived. Before products go to the market, companies must decide what styles, sizes, flavors, and scents they should sell and the packaging designs they should use. Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among potential buyers and refine certain elements.

Print, radio and television campaigns are types of marketing, as are direct mail, email and internet marketing. Companies that sell via the internet optimize their web pages, so they appear higher in search engines like Google and Yahoo. Newsletters, press releases and articles are also forms of marketing used to generate leads and orders. Some companies also use referral marketing to increase business, where satisfied customers refer others to a particular business.

For other related post, checkout this out : https://sakerdigital.com/2018/08/24/identity-resolution-marketing/

Racist Subway Ads


Comments are closed.