This is what happens when you sleep through Science, Geography, and History classes.

Today’s lesson in European geography begins with the town of Fucking in Austria. It’s located around 50km north of Salzburg, and as you can see by the map below, there are four Fucking Roads to get there:

Fucking residents have been constantly annoyed by British tourists stealing their Fucking signs. But March 31st, 2010 is an amazing day for Fucking. It appears that one Fucking beer company has managed to pass all legal hurdles to begin sending Fucking Hell to England. As Independent author Tony Paterson points out:

The German brand name’s owners point out that the German word “Hell” means “light” when used in conjunction with beer. But they may have underestimated the likely effects of the brand name in Britain where vexed bar staff could soon be facing orders along the lines of: “A pint of Fucking, half a Fucking shandy and a packet of cheese and onion please.”

But as for the widepread availability of this rather controversial product in the United Kingdom, I will certainly give three cheers for Fucking as I raise a bit of Hell.